====== Marketing Lists ======

Marketing lists provide a way for you to group your accounts, contacts and leads so that you can market to specific segments more effectively. Marketing lists contain “members”—lead, contact, or account records—that meet a specific criteria or are managed manually by users. They can be either **static** or **dynamic**. Here are some common reasons for creating marketing lists:

  * To send out company newsletters
  * To distribute promotional emails
  * To send event information and updates
  * To use in mail merges

===== Static vs. Dynamic =====

A **Dynamic** Marketing List is where membership to that list is defined by an advanced find associated with the marketing list. Whenever a new record is created or updated and meets the criteria of the marketing list query, it will automatically be added to the marketing list. //Newsletter subscribers// and //Supplier of Interest// categories are linked to **dynamic** Marketing Lists.

A **Static** Marketing List is where members are added using various methods except dynamically through an advanced find. Each member can be added manually or through a lookup. Examples of members of **static** Marketing Lists are participants of a seminar, workshop, exhibition etc.

===== Sending emails to members of a marketing list =====

You cannot use an advanced find for a dynamic marketing list, therefor the best way to send an email to members of any marketing list is to create a Quick Campaign.

**How to create a Quick Campaign**

In the marketing list summary you can add a Quick Campaign by clicking on + (= new) 

**Step 1.** 
  - Give the QC a relevant name; with a relevancy to the email
Go to next step

**Step 2.** 
  - Choose “email” as Activity type
  - Select owner; Owners of the records that are included
Go to next step

**Step 3.** 
  - Choose:  Use template
  - Use the template you made for this email campaign
  - Choose "From":  Think about the user you want to send this from, this should be personal
Go to next step

**Step 4.**
  - **Watch out! Once you click “create” the email is send!!** 

===== Press and Media Contacts =====

Use the ML  //_Press Contacts//

  - It is important that all press contacts have this //Job Classification//: **Press Editor**.
  - The contact must be linked to an //Account//
  - The //Account// must have the //Relationship Type//: **Press**.
  - The //Account// must have the //Industry//: **_Media and Publishing**.
  -